The importance of search-engine optimization (SEO)
On web and blog translation projects, CTC’s experts always feel a twinge whenever they come across source content that isn’t search-engine-optimized.
« After all, your online presence depends in large part on SEO content. »
« You know how important SEO content is, but there’s more to consider… »
Did you know that your SEO efficacy depends a great deal on the quality of content you publish ? » This is something business owners are becoming increasingly aware of. Enhancing source content before translating it is a requirement for search-engine optimization.
But if your site’s SEO performance is important in one language, is it less so in the other ?
Of course not !
If you invest time and effort to produce SEO-efficient content in English or French, it would be really unfortunate not to optimize search results in the other language…
To meet this key business need, CTC has launched its SEO translation solution.
« SEO translation is a value-added solution
that will soon become an industry standard.
Be an early adopter ! »
SEO at a glance
To establish online search result rankings, search engines rely primarily on certain criteria, many of which are content-related. The more of these criteria you meet, the higher your ranking.
- high-quality text that delivers relevant information using a cogent and appropriate vocabulary ;
- information presented in “digestible” segments, balanced content presentation, use of headings, subheads, and conclusions ;
- optimal HTML coding to emphasize key words and phrases on each page ;
- use of key words and phrases including variants in accordance with the subject on each page ;
- internal linking among the various pages to be translated.
When we translate your online content – web sites, blogs, and profiles on Facebook, LinkedIn, Google+, and other networks – we at CTC comply with these SEO guidelines to ensure your content stands out. This is a very attractive benefit for your site, since it increases traffic at low cost.
« SEO translation is not a nice-to-have feature,
it’s an absolute must-have. »
SEO translation: an art and a science
Thanks to the advice and expertise of a leading SEO writer in Quebec, CTC was able to develop its specialty as an SEO translation agency.
Do you already make use of SEO techniques? Your site enjoys high online visibility? It ranks among the top 10 in Google search results in your field ?
Now you need to go further. Make sure your content in the other language also generates positive search results.
When we translate your content into English or French, we at CTC optimize its search result ranking parameters. As a result, your site ranks higher among your potential customers’ online search results.
An approach that goes further
Statistical research allows us to compile the most appropriate keywords and variants, which we then use in our translation, including optimal placement and appropriate HTML coding. This makes for optimally enhanced translation content that is faithful to the original. As a result, your translated online content is both accurate and more attractive to search engines, thereby increasing traffic on your site.