The art of adaptation…
Certain types of content require more than translation, for example, the message needs to be adjusted for target readers or implied meanings must be made more apparent. In some cases, adaptation calls for a complete rewrite of the original version.
This is often the case for advertising and marketing content, but aslo in literature (translation of pems and theatre plays, in particular).
Adapting advertising and marketing content
Adapting ads and marketing copy requires more than know-how – you have to have talent and maybe even artistry.
Literal translations of advertising and marketing content often result in unwieldy and even incomprehensible copy. Adaptations, however, both capture the original document’s creativity and produce the desired effect on target audiences
Just think of witty slogans or messages that play on words.
The challenge of adaptation, of course, is to preserve both the original message’s humorous intent and its call to action.
Translators with copywriting skills
CTC Translation’s Montreal office is also home to a team of translators who specialize in advertising and marketing copy.
Our copywriters can craft messages that help you sell your products and services.
Our copywriting translators are very creative; they can completely rethink and redesign promotional content for a full range of clients, from small and medium-sized businesses to major corporations.
They have a flair for signature and taglines and a natural talent for making concepts from one language or culture work effectively in another.
Taking culture into account
Our copywriting translators are culturally aware. They produce content that addresses the target audience’s culture while preserving the original copy’s freshness, creativity, and power to sway.
The importance of effective marketing content
Persuasive copy has a direct impact on your sales volume. Be sure to entrust your advertising and marketing translation projects to creative professionals with a track record of success.
« Slogans, ad campaigns, signature and taglines, product names and branding,
direct marketing copy, ads, we do it all and we do it well. »